Increase your protection, keep your style

Our mission is to empower people to feel beautiful and protect their skin by wearing our UPF 50+ art.
All of our products are UPF 50+ and approved by the #Melanoma_International_Foundation

UPF 50+ clothing is our art

Belena Wear is your trusted expert in sun protection. Belena Wear is approved and certified by Melanoma International Foundation. Our line of sun protective clothing addresses all those sun safety measures that you need to take when you are going to the beach or swimming in the pool. Sun safety is our first and foremost priority. That’s why all our fabrics are thoroughly tested in the lab for UPF rating. 

Perfect design, true elegance, tested UPF 50+

OUR STORY

How It All Started

In April 2015, the whole family gathered together in Miami Beach, Florida, for a Jewish holiday after a long time of not seeing each other. We got home after a long day of enjoying the lovely beach and the sunny hot weather of Miami. We started preparing the house on the night of the Seder (a Jewish high holiday) when uncle Cluade touched his face and felt some strange feeling on one of his facial beauty spots. 

Our Special Fabric

Approved by the Melanoma International Foundation, our special 50+ UPF fabric provides the highest level of protection from the harmful sun rays (both UVA and UVB rays). It protects your skin from damages, rashes, dark spots, itchiness, redness and blemishes, so that you can freely enjoy a whole day under the sun or in the waters doing outdoor activities. 

UPF sun protection matters because it prevents you from getting exposed to the UV rays, and as you may know, UV rays account for about 80% of visible signs of aging in the skin, photoaging, wrinkling, impaired pigmentation, skin disorders and skin cancer.

Empowering Women

We named our brand after the Celtic God Belenus, who was worshipped as a “Sun God” by the Celts across Continental Europe, Britain and Ireland in Celtic Mythology.

Our motto was to empower women through our venture, and hence, we started off by naming our brand “Belena”, which is simply an endeavour to give the sun god’s name a female version.